Copywriting for Websites

In the digital landscape, many people think about what their website looks like and how well it’s performing. Though these are both important areas to consider, it’s equally as important to think about your website copy.

Content has the potential to draw in your audience, keep them engaged, and it allows them to respond in a way that you want them to react potentially.

What is Copywriting?

Copywriting is writing with purpose and is designed to persuade. It’s the act of writing words on a page that convert better and it’s about reaching people with words to change what they think, feel and do. You’re writing sales material that could take all sorts of different forms like social media ads, landing pages, web pages, banners, and scripts.

A copywriter is somebody who can come in and encompass your company’s flair with its message and can portray that to your clients so you get everything that you need. A lot of times small to medium-sized businesses, they assume that copywriting is a skill that they already have so they think that when it comes to writing content especially for a website, that they can do it themselves. But the truth is, copywriters are part of a creative team. It requires specific training to have that skill and it’s beneficial for companies to pay for somebody who has the right skill and experience.

Importance Of Copywriting

Every product you create, every marketing message you create, everything is either moving people closer towards you or it’s pushing them away. You are constantly using your words to screen people to draw the best possible prospects and clients for you to work with towards yourself or to move others away.

Your copy must not only deliver on its promises but also educates them about other parts of what you do and how you do it in the offerings that you have. It’s a copy in the sense that you’re selling them on their own purchase and their ability to actually go through your goal.

Copywriting For Websites

Oftentimes, a copy doesn’t flow cohesively with the structure of the site, and this causes the website to have too much content that it overwhelms visitors or messes up with the flow of the user’s experience. Preparing your content this way will save you much time and money;

Showcase Your Message – When writing a copy for your website, it’s very important to showcase your message on your website in a clear and impactful way. Determine how many pages you have on your site? The typical pages usually have the homepage, about page, services page, blog, and a contact page.

Breakdown The Content – Breakdown the content of each page and ask yourself, what do you want to feature on that page? Let’s say for example the Homepage, do you want people to opt in or do you want to have a short introduction of yourself? Also, do you want to promote a service or an event on that page? You want to make sure that each page serves its purpose and not just a copy that rumbled on and on. Remember that the sole purpose of your site is to drive people to your products or services. The clearer the path you lay for them to follow, the easier for them to buy what you’re offering.

Format Your Content – Format your content on the text document the way it would be roughly laid out on the site. Read the copy to yourself and try to imagine being in the mind of your readers. Does your copy flow nicely? Is it too overwhelming to look at? Or is the copy compelling enough so that it will be a statement that you want to make without having to over-explain anything? If you need to make changes, then do so.

How We Can Help?

We help businesses increase their reach and improve a digital presence through our exceptional copywriting services and content writing strategy. Evergreen can provide you a one-time copywriting for websites or an ongoing copywriting services such as audits, suggestions on your website, SEO and more. Our full website copywriting service include:-

• Daily, Weekly, or Monthly Audits
• Suggestions on Your Website
• SEO
• Emails
• Newsletters
• Social Media
• And More!

Get Started Today

Take advantage of our copywriting services in 6 simple steps;

1. You provide access to webserver remotely (or we host your website on our servers) or provide a desired copywriting delivery methodology.
2. You fill out our Copywriting Strategy investigation questionnaire.
3. We provide you a Copywriting Audit.
4. We agree targets and hurdles to plug into our Bespoke Analytics Program.
5. The Advisors take complete control of all Copywriting related activity per the agreed budget.
6. We set up monthly meetings for a fact-based performance review.

What We Promise

• You get: copywriting support or complete copywriting management provided by an outsourced Advisor or Group of Advisors.
• 100% money back guarantee.

Our Copywriting Pricing

Bespoke Pricing.