Growing a business in today’s generation can be competitive due to several companies and organizations vying for the same target groups. It is essential for many institutions to market their services and products online to draw more purchasers. The search engine marketing is an efficient contributor to grow a business by generating web traffic, increasing revenues and reducing acquisition costs by utilizing search engines through both paid and unpaid marketing efforts.
What is Search Engine Marketing (SEM)?
Search engine marketing (SEM) consists of both organic and paid digital marketing methods such as Search Engine Optimization, Social Media Optimization, Online Reputation Management, Pay Per Click Advertising (PPC), Content Marketing etc.
SEO or Organic Search Engine Marketing
Organic SEM is a natural way of optimizing a website, gaining traffic and obtaining a high ranking on search engine results. It can be achieved by researching competitive keywords, spreading links, writing relevant content and incorporating metatags and tag attributes to a website.
The most common process of organic SEM is Search Engine Optimization which involved two methods such as On-page and Off-page optimization. On-page optimization focuses on optimizing website elements such as page titles, Meta descriptions, meta tags, URL structure, body tags, keyword density, image and internal linking. On the other hand, Off-page optimization focuses on improving the website’s ranking in SERPs through link building, social media marketing, domain authority and writing for publications. They both play their significant roles in improving your search engine rankings.
Paid Search Engine Marketing
When high competition strikes and you want the quickest way to reach your customers, it may be good to invest in some paid search engine marketing. Paid SEM is a method of obtaining paid listings on advertising system like Google AdWords in order to appear at the top or bottom of the search engine results page (SERP). It works by setting up your ad campaign, bidding on keywords, displaying your targeted ad and pay each time someone clicks on it.
PPC marketing and paid search advertising are some of the most common forms of paid SEM. PPC (Pay-Per-Click) or paid search advertising involves paying for a sponsored listing on search engines and other advertising websites. Unlike organic SEM on which you gain those visits naturally, PPC allows you to buy visits for your site to get on the first page and find new prospects, thus maximize your ROI.
Benefits of Search Engine Marketing
According to author-entrepreneur Marc Ostrofsky, search engine marketing is essential for online businesses since business owners can spend a substantial amount of cash on websites, but it is an absurdity if nobody knows that the site exists.
Advertisers and marketers utilize search engine marketing on their online advertisements to promote the brand identity of their websites on search engines. This strategy provides an edge that benefits businesses in the online marketing scenario. The following are some advantages that search engine marketing can contribute to companies, organizations, and institutions:
It raises brand awareness – SEM does not only drive web traffic on particular sites, but it also builds prominent brand awareness. There is a direct correlation on the rank of a product or service in search engines and the preference of consumers. They provide a keyword on the search engine which is related to the service or product since they familiarize themselves with the online business over time.
It helps to attract the right kind of audience at the right time – With traditional advertising mediums such as TV, radio, billboards and newspapers, it’s very difficult to make sure you get the right message in front of the right audience at the right time. But with search engine marketing, you can guarantee that all three of those come together. It allows you to get your message in front of your targeted prospects at the very moment they are looking for your product.
It is trackable – Because it is all digital, whether you are using paid or organic search advertising, the entire process from search to click to purchase is one hundred percent trackable. Thanks to Google Analytics and other powerful tracking tools, you can now determine what works and what does not as well as see tangible results that would benefit your business.
What We Do
Evergreen provides outsourced digital marketing services with complete top-to-bottom Search Engine Marketing, SEO Management, PPC Management, Reputation Management, and Throughout-the-site Optimization.
Our SEM Management Services:
- PPC Campaign Management & Optimization
- Bid Management
- Campaign Creation
- Market Analysis
- Keyword Research
- A/B Split Test
- CPC Optimization
- Performance Audit
Get Started Today
Take advantage of our state-of-the-art SEM management services in 6 easy steps:
- You provide access to web server remotely or we host your website on our servers.
- Provide the last six (6) months of Google Analytics or Web Tracking Reports (baseline).
- Fill out the Search Engine Marketing inquiry questionnaire.
- We agree targets and hurdles plug into our Bespoke Analytics Program which provides a detailed analysis of keywords across numerous areas.
- The Advisors take complete control of all SEM related activity per the agreed budget.
- We set up monthly meetings for fact-based performance reviews.
What We Promise
- Completely optimized website and an outsourced Advisor or Group of Advisors that manage the SEM on your site.
- 100% money back guarantee.
SEM Management Pricing
Evergreen SEM Management pricing starts at €25,000 Euro/month (12-month minimum).