Responsive and Reflexive Website Design
Your business is ready to go, now you have to get online – PROFESSIONALLY! –
These days, there are new devices coming out every week. We constantly hear updates about the launch of a new tablet, Smartphone or a new type of computer. It just seems that there are so many different ways that we can browse the web and consume content these days. This means if you are running a business website, it needs to be able to function in all of these different devices first of all and must perform the way that it was intended.
But there are a lot of websites out there that are not optimized in order to display and produce viewable content on all these devices. This will result in missing their potential customers and hurting their bottom line.
What is Responsive Web Design?
Responsive Web design (RWD) is a more recent web design method and concept that is geared towards creating and testing a single website to make sure it adapts to any screen size. It focuses on the website changes such as repositioning and styling things differently based on your mobile device without changing the features.
Responsive web design aims to make your web pages suitable on a variety of devices and window by presenting the best website possible. Responsive websites work well for informational sites with fairly straightforward functionality, which maintain similar user intent for both mobile and desktop users. Google, as well, recommends that web designers and developers must utilize responsive web design, specifically the use of media queries for the algorithms of the search engine.
What is Reflexive Web Design?
On the other hand, the reflexive website aims to create and modify website appearance to fit different screen sizes. This approach is taking you to a specific experience designed only for that device. It may have more features, it may have fewer features or it might have some features that are very specific to the device that you’re using. In other words, there’s a different page served up depending on the visitor’s device.
In a nutshell, although responsive website design and reflexive website design differ in terms of approach, they are both two great steps in having a mobile-optimized website.
Importance of a Mobile-friendly Website To Your Business
There are many reasons that you want to focus on having your site be mobile-friendly.
Increased Customers, Higher Profits – Statistica reported that the number of Smartphone users in the world is expected to reach over 3 billion by 2021. This statistics cannot be ignored and it’s just proving that more and more people are choosing to make buying decisions on a mobile device rather than on a desktop or laptop. If your website is not mobile ready, then you could be missing out on a considerable amount of sales to your business. Which means, businesses that have a responsive website are seeing higher profits and increased customer inquiries.
Easier To Maintain – Maintaining content is much easier and maintaining the systems that the content is delivered is much easier. For the developers who are actually working on the front end, they’re working on a common infrastructure and they can focus their changes just on dealing with how to make this look best on a given device. For publishers, this is a big step forward in terms of maintainability.
It Costs You Less – Many people think that designing a responsive website is expensive. But the fact is, you can get faster mobile development that takes considerably less time and costs less than creating a standard desktop website.
It Boosts Your Rankings
To rank higher on Google is the ultimate goal of all businesses. Google and other major search engines give importance to improved site usability, faster page loading speed and better bounce rate, which they can only find in responsive sites. Therefore, having a mobile responsive website design can positively impact your overall page rankings.
How We Can Help
Evergreen leverages the expertise of talented web designers to ensure your website is optimized for mobile, desktop, and other devices. Our Advisors will take your logo, brand identity guidelines, and consult with you regularly to ensure we provide you the Website Design of your dreams.
Get Started Today
Take advantage of our state-of-the-art responsive and reflexive web design in 4 easy steps:
- You provide your logo, fill out our brand investigation questionnaire, and provide access on an agreed basis.
- Advisor returns to you 5 website skeletons.
- You decide the design skeleton that best fits your desires.
- Advisor provides you the completed website for your webmaster team to take over going forward.
What We Promise
- A complete website design and an agreement providing your rights to all design elements within the website.
- 100% money back guarantee.
Our Responsive And Reflexive Web Design Pricing