Conversion Rate Optimization

Conversion Rate Optimization is an important part of your marketing strategy. It will get you or make you the difference between being successful and just being mediocre in your business when you are doing your campaigns.

Do you know the conversion rate of your website? For every 100 targeted visitors that arrive at your site, how many turns into an inquiry?

The reasons the online conversion rate is so elusive is often down to two simple things, most people don’t know that all types of inquiry can be tracked including calls, while some people may have an idea what their website converts at but the number is so low, they believe it’s meaningless.

At Evergreen, we aim to increase your conversion rate by allowing us to understand your business goals and your visitors’ experience. Using our techniques, skills and best practices, we can increase the rate at which the website traffic converts, and nearly in every case, this is going to increase profits significantly.

What is Conversion Rate Optimization?

In internet marketing, Conversion Rate Optimization (CRO) is all about creating more revenue from the visitors that your website already gets. In other words, it’s an action that you want someone to take when they are on your website. You do that by removing some of the barriers that stop your visitors from buying from you.

To start with the most basic aspect, conversion is simply an action that you would like someone to take when they are on your website. This could be filling out a form, buying a product or subscribing to a newsletter. It could even be an increase in the average time they spend on a page.

The rate aspect of conversion rate optimization is literally the ratio between which the people convert, to the rate at which they don’t. As an example, if you’ve got a website that receives about 1000 visitors a month and 10 of those people buy something from your websites, and that’s the action that you wanted them to take, then 1% of your traffic is converted.

Key Factors For Achieving Conversion Rate Optimization Success

Call To Action – Make sure you have a basic color scheme. You want everything to be muted and neat. The main thing that you want to jump out is your call to action. So, keep your color scheme simple with two or four colors on your page and make sure that your call to action is brighter than everything else on the page. When people land on that page, you want them to see your call to action front in the center more than everything else so that they know the main goal of the page.

Page Templates – Your pages should have limited options and the main option that user should be focused on is the main goal. You can include a quick sales pitch as creative destruction on a page or information why they should be signing up, followed by a call to action that they can click and convert.

Categories – Every website has a different goal. There are websites that are information sites, there are branding sites, e-commerce sites, news sites and there are lead generation sites, all with their own specific goals. Category pages are specifically for e-commerce websites. You want your product listings to have clear navigation. If people can’t find things from your navigation, make sure you have a search box so that they can always jump in and use that search bar to find what they need.

Landing Page Elements – On this landing page, you should give your visitors all the things that they need as well as specific service that you are selling in a much-segmented basis.

Start off with your pitch in your main call to action. If they don’t convert right away, give your visitors a little bit of further information down the page. Some people are looking for more proof to determine if your business is really credible. Other things you can do is to list companies that you have worked with, reviews, news where you’ve been featured on, case studies, white papers or blogs you’ve written. If they’ve read all that, they should be convinced by then.

Mobile Optimization – People on mobile are really quick to decide and they want to get things done fast. On mobile, you want to have an easy tap target so that when somebody lands, they can immediately get what they came there for right away.

How We Can Help?

Evergreen can provide you the most complete Conversion Rate Optimization Program available online.

Employing proven technology already present on over 200 websites, we can track every single lead your website gets from Referring Content to Destination on your website, funnel it to where you want it, resulting in a call, lead or purchase.

Further, we can provide Google Analytics or our Custom Analytics Package the data for analysis, and Conversion Rate Optimization.

Get Started Today

Take advantage of our state-of-the-art Conversion Rate Optimization service in 6 easy steps:

1. You provide access to webserver remotely or we host your website on our servers -and- you provide us access to your Google Analytics or employ our Bespoke Analytics Program.
2. You provide the last six (6) months of Google Analytics or Web Tracking Reports (baseline).
3. You fill out our Conversion Rate Optimization investigation questionnaire.
4. We agree targets and hurdles plug into our Bespoke Analytics Program.
5. The Advisors take complete control of all Conversion Rate Optimization Program-related activity per the agreed budget.
6. We set up monthly meetings for a fact-based performance review.

What We Promise

• You get completely customized Conversion Rate Optimization and an outsourced Advisor or Group of Advisors that manage your Conversion Rate Optimization.
• 100% money back guarantee.

Pricing

Bespoke Pricing.