Web Analytics / Analytics Training

The data revolution has begun. Big brands, professionals, marketers, entrepreneurs, journalists, online media–everyone is talking about big data.

But it’s not just hype. The world’s data is doubling every year. Each day, we send billions of information on the internet including videos, content, images, texts, transactions, and Google searches.

In 2012, the world’s information totaled over 2 trillion gigabytes. By 2020, that number will be 35 trillion. If you are like most companies, and you aren’t ready, this data is too large and too complex to analyze by traditional marketing tools. To find opportunities in big data, we need new tools and new talent to mind this information and find value.

Therefore, we need web analytics to handle this complex and huge data, find hidden opportunities and help companies better understand customers.

8 Reasons Why You Should Use Web Analytics

Each web analytics tool offers important features that you can enjoy and utilize for the future development of your web strategy and conversion rates. Here are more reasons why web analytics is a must for any business’s web marketing plan;

1. Most Web analytics tools are available free of charge. They can be your go-to starter tools, which will give you relevant information at no cost, thus you can use your budget in some other important things for your business.
2. It reduces your work because it automatically collects data and information.
3. It helps you understand how your site users are engaging with your content because it shows you data that can tell you what is working and what is not on your site.
4. It gets you actionable insight.
5. It can help you better understand your visitors, their behaviors, and their preferences.
6. It shows your real-time visitor. You can actually see how many active users are currently on your site and what are they doing.
7. You can use Analytics with all your devices. You can easily implement the collected data to your Google Adwords and other Google products.
8. It has a great community that can help you in understanding and utilizing Google Analytics.

Why You Should Go For Analytics Training

Gaining Web Analytics knowledge may be overwhelming with all the numbers, data points, and angles you need to examine and study to gather data and information. The tool is quite intimidating and can get you some time before getting comfortable with its control panel. Without the proper understanding and training, the goldmine of big data is considered useless.

While there are so many businesses using Web Analytics tool, few people understand its full potential. This is the very same reason why there are Analytics training. The training aims to improve business professionals’ skills and knowledge about the advanced strategies and intelligence methodologies of Web Analytics.

In addition, companies are looking at big data and analytics to derive the following advantages;

• You will learn to understand the fundamentals and terminology of Web Analytics.
• You will learn how to set up your account the right way.
• It helps you understand your audience better by analyzing their behavior and action as they visit your website.
• You will be confident in using analytics reports and measuring the data of your marketing campaigns.
• It allows you to present how your marketing strategies are helping your clients grow their business.
• It can make you save money by making data-informed decisions.
• You will acquire real knowledge and effective practices from certified Web Analytics professionals who are using the tool for many years.
• Finally, analytics training can teach you how to correctly set up your goals, make the best out of your collected data, and formulate marketing strategies according to the measured result.

How We Can Help?

If you have a Web Analytics Group in-house that needs Advisor Training or just a helping hand, we can provide custom packages that range from supplementation, part-time training, or full-time training. 

Get Started Today

If you have a Web Analytics Group in-house that needs Advisor Training or just a helping hand, we can provide custom packages that range from supplementation, part-time training, or full-time training.

Our Analytics Training Pricing

Bespoke Pricing.