Infographics

Infographic is a visual design used to present complex information, data, or knowledge in a way that they can be understood quickly. It can be in a form of a chart, timeline, visualized article, comparison, instructional steps, big numbers, or diagram. These forms are designed manually and are created meticulously.

The first infographic was about 32,000 years ago and can be found in cave paintings depicting animals and symbols. In modern history, it started with William Playfair, an innovator in Statistical Graphics. He used infographics such as bar charts, line graphs, and histograms to present England’s economy.

Infographic is very useful in sharing pieces of information that contain numbers and data. Since 1990, the use of visual information has increased 400% in literature and 9900% on the internet since 2007, it is because infographics improve humans cognition. The human brain is visually wired, 70% of all our sensory receptor is in our eyes and 50% of our brain is involved in visual processing, that is why we enjoy watching movies and television rather than hearing radio stories or listening to audibles.

Infographic utilizes visual and eye-catching graphic elements and designs, plus straightforward and clear language to enhance human visual. Digits and data are very hard to present and may be tedious to some who can’t understand numbers. It is the duty of infographic to present this information in an almost storytelling kind of way so that it can create understanding and stimulate conversation.

In our world today where information is fast flowing and overwhelming at the same time, information overload is taking over. Information overload occurs when the amount of input to a person exceeds his processing capacity, and this event is already happening since the Renaissance and Industrial Revolution periods.

Now, in the technological world, people are consuming so much information, with an average of 100,500 words daily, that is why there are times reduction indecision and instability are occurring. When a person cognitive processing capacity reduces because of it, confusion and instability follow. That is why infographic is very important because it helps counter the problem making people more engaged and focused.

Why businesses should use infographics?

According to researchers, infographics are more engaging because of the colorful visuals. This kind of presentation increases a person’s willingness to stay, read, or watch what is being presented in front of him. It is said to be 80% effective in catching someone’s attention.

There are two types of typical reports in businesses, complex or comprehensive. The report is either boring or tedious that employees get lost in a mountain of words, or it can be something that is visualized that makes information easier to consume. Mountain of words lead to information overload and when this happens decision making will be slow. If the information is presented in a visual way, it could facilitate managed decision-making.

On the other hand, businesses need to attract customers’ attention by using design displays. As mentioned earlier, the human brain is visually wired. Since infographics are using visual designs to present complex information into very simple and understandable one, using it in businesses can get customers’ attention and understanding at large. Customers do not prioritize text information because they hate reading too much. People, especially the busy ones, will not stop and read text information because they do not have time to read and assess the information given. They will pause or stop for a while if they see engaging graphics put up with few engaging text and words.

The design is not just for aesthetics as it plays an important role in structuring complex information into a straightforward and clear message right to the target audience. By using infographics in businesses, there will be a fast and accurate decision making that is applicable to both companies and their prospective customers.

How We Can Help?

Our infographic Advisors give your brand a boost and will turn your complex data into an attractive and engaging visual graphics. Evergreen can provide you 100% Bespoke Infographics and Creative Content Reporting aimed at going viral such as infographic strategy development, topic research, data analysis, revisions, and more. Our services includes:-

• Infographics strategy development
• Industry research
• Topic research
• Data analysis
• Wireframe development
• Prototyping
• A/B testing
• Revisions
• Distribution
• And Real-Time Online Access Anywhere Reporting

Get Started Today

Take advantage of our infographics design services in 5 simple steps;

1. You fill out our Infographics investigation questionnaire.
2. We provide you an Infographic and Web Search Audit.
3. We agree targets and hurdles to plug into our Bespoke Analytics Program.
4. The Advisors take complete control of all Infographics related activity per the agreed budget.
5. We set up monthly meetings for a fact-based performance review.

What We Promise

• You get completely customized Infographics based on data provided and an outsourced Advisor or Group of Advisors that manage your Program.
• 100% money back guarantee.

Our Infographics Design Pricing

Bespoke Pricing.