Logos

Why Logo Design?

If we went back to Stone Age times, we would see our human ancestors using symbols. They use symbols to get across messages, ideas, concepts, and thoughts. They didn’t have written languages back then. So, symbols were vitally important. If we fast forward today, we still use symbols to get across concepts, ideas, and thoughts. But today, we call them logos.

A business logo is a graphic design element that provides a visual presentation and identity to a company or brand. Logo design can be just as important as the company name. They make your business look professional, credible and trustworthy. It’s the first thing that people see and the thing that they recognize and associate you with. So, you need to make sure that your business logo is clean, professional and incorporates what you’re about. Additionally, a logo should be original, it should be memorable and attention-grabbing. There are millions of logos out there. If you have one or want one, you need to stand out from your competitors.

However, a lot of local small businesses don’t put a high priority on having a logo. Even if your business is small, you need a unique and effective logo to reach your target market, convey your brand image and attract more customers.

Logo Design Process

Logo design process involved five critical stages that aim to make the logo distinct, well-designed and stand out from the rest.

Design Brief or Questionnaire – Ultimately, the logo design process starts with a design brief or a questionnaire. What the design briefer or questionnaire allows for is for the logo designers to get to know the requirements, needs, and expectations of the clients as well as get some specifics from them.

Research – Before the logo designer starts sketching or opening up illustrator, they need to do some research based on the information that the client provides. The research phase may require the designer to get back in touch with a client and run ideas by them. This is part of what’s called concept creation and development.

Preliminary Stage – Next is the preliminary stage of sketching out these rough ideas. The logo designer is going to be sketching out these ideas that they’ve come up with and presenting them to the client and seeing what they like better than the rest of the ideas. The client will pick out their favorites and then really refine them into a final round of sketching before moving on to the design phase.

Design Phase – In the design phase, the designer and client are going to take the concept that they’ve chosen to move forward with. The concept and creative phase may require an upfront fee and paperwork to reflect that before moving into the design or upon delivery of any concepts. The client will also be given the opportunity to review the design and make changes of various superficial elements of the design.

Production – Once the logo designer gets to a final approved concept design that the client is happy with and satisfied with, there’s another phase called production. The designer needs to have different types of files prepared for the clients so that works across different media.

How We Can Help?

Evergreen understands the importance of your brand identity. Our Advisors will create 10 stunning custom logos that capture your brand and you pick the one that you will use to make your business look credible and exceptional.

Get Started Today

Take advantage of our state-of-the-art Logo design services in 4 easy steps:

1. You provide your company name and fill out our logo investigation questionnaire.
2. Advisor returns to you 10 logos.
3. You decide what your logo will be.
4. Advisor provides you the logo, and all the design elements to reproduce it wherever you desire.

What We Promise

• Logo design and .pdf with all the design elements required for any graphic artist to painlessly reproduce it in the future.
• 100% money back guarantee.

Our Logo Design Pricing

Evergreen custom logo design pricing starts at €399.