Web Analytics Training

Your website is the number one most important piece of advertising that you have no matter what other types of advertising you do. Your website will do the best because everybody will go there once they’ve learned about your company to find out more about you, your products or your services, and they will decide from there whether or not they want to buy your products or to contact you to do business with.

Fortunately, there is a tool that allows you to understand how your customers are interacting with your website, what they do when they get to your website, how long they’re on your website and a lot of other valuable information for you. This tool is called Web Analytics. With web analytics, you can get an understanding of what your customers are doing when they come to your website. If you’re not getting the phone calls, by looking at your web analytics report, you may be able to figure out why.

Understanding The Value Of Web Analytics

Individuals, businesses and organizations have increasingly seen the value of analyzing and engaging their audiences with web analytics tools. Through these technologies, it is now possible for the information to be created, collected, distributed, accessed, stored, analyzed and experienced in unparalleled capacities.

Through the use of big data and analytics software, marketers can access information about how to cater to their targeted groups. On the other hand, insight about users enables products and services to be promoted on a highly personalized yet massive scale. They also helped to fuel innovations that lead to new services and business models that can support economic growth.

Getting Started With Your Web Analytics Career

There is a massive skills shortage in this sector because it’s growing faster than people who are being trained up to do it. What happens when demand outstripped supply? Definitely, the price goes up. Web analysts on relatively little experience are being massively overpaid to do their job because there are not enough of them around. This is one of the main reasons why a lot of business owners and aspiring marketers invest in internship programs and web analytics training.

There are many different paths to take in a web analytics career. You can be on the business side or on the technical side. You can also go for a leadership role or you can stay an individual contributor. Which one makes sense for you depends on what you want and what you like to do.

The technical side tends to work in IT or for a vendor. If you want to figure out how things work, this may be a good fit for you. The business side tends to work in marketing or an analytics department or even for a marketing agency. Analysts here tend to be more closely engaged with what marketing is doing and how to measure it.

A business analytics person may help figure out some strategy as well. Leadership roles on the technical side may lead towards a CIO or CTO role. There aren’t many leaders on the business side with strong analytical skills so there are a lot of opportunities to shine. Individual contributors in either business or the technical side can be very well too.

How To Develop Your Web Analytics Skills

Understanding and implement web analytics means constantly learning and trying new things. Not only are the digital tools constantly evolving, but so are the ways in which we’re measuring things. Here are some ways you can develop superior analytical skills.

Experiment Using The Actual Data – Meaning, get your hands dirty and dig into actual data to find actionable business insights. One way to do this is to volunteer for a non-profit and offer to help them analyze their organization and gather data that will help them make good decisions about what they need to do to improve their business.

Familiarize Yourself With Multiple Tools – Getting experience with different types of analytics tools is important because each tool works and displays information differently. By familiarizing yourself with multiple tools, you’ll be able to get a deeper understanding of ways to measure and how to collect data in different situations.

Acquire Web Analytics Training – Technology, marketing, and business are all changing at light speed, which requires that any good web analyst keep up with all the new developments. Web Analytics training offers relevant digital courses dedicated to web analytics that you can acquire to keep up as well as improve your skills and stay ahead of the game.

How We Can Help?

If you have a Search Engine Marketing Group in-house that needs Web Analytics Advisor Training or just a helping hand, we can provide custom packages.

Get Started Today

• Our custom packages range from supplementation, part-time training, or full-time training.
• Just let us know what you need, and we can work on an agreed hourly rate to provide what you need.

Our Analytics Training Pricing

• Bespoke Pricing